THE CHANGING MEDIA: PROFESSIONAL, REGULATORY AND ETHICAL CHALLENGES FACING MEDIA AND COMMUNICATIONS IN A DIGITAL ENVIRONMENT

October 30th, 2025 (Thursday) 

10:00 h (UTC + 03:00) –  Opening speech by the Dean of the Faculty of Journalism and Mass Communication of Sofia University “St. Kliment Ohridski” Prof. Dr. Vesselina Valkanova

Plenary Session – Beginning 10:15 h (UTC + 03:00)

Moderator: Assoc. Prof. Dr. Kalin Kalinov

 (working language – English

Afternoon session – beginning 13:00 h (UTC + 03:00)

Panel: AI, Algorithms & Hybrid Media: Workflows, Design & Audiences

Moderator: Prof. Dr. Simeon Vasilev

(working language – Bulgarian)

Afternoon session – beginning 13:00 h (UTC + 03:00)

Panel: Digital Infrastructures & Audience Practices

Moderator: Assoc. Prof. Dr. Svetlana Stankova

 (working language – English)

Afternoon session – beginning 15:00 h (UTC + 03:00)

Panel: Media Trust and Media Influence

Moderator: Assoc. Prof. Dr. Sc. Maria Popova

 (working language – Bulgarian)

Afternoon session – beginning 15:00 h (UTC + 03:00)

Panel: New Media Technologies and AI

Moderator: Assoc. Prof. Dr. Sc. Maria Popova

 (working language – Bulgarian)

October 31st, 2025 (Friday) 

Morning session – beginning 10:00 h (UTC + 03:00)

Panel: Politics, Conflict Communication & Democratic Discourse

Moderator: Prof. Dr. Nikolay Mihaylov

 (working language – Bulgarian)

Morning session – beginning 13:00 h (UTC + 03:00)

Panel: Platforms, Influencers & Moderation: Identity, Power & Practice

Moderator: Assoc. Prof. Dr. Mila Serafimova

 (working language – Bulgarian)

Afternoon session – beginning 13:00 h (UTC + 03:00)

Panel: Journalism, Culture & Democratic Discourse

Moderator: Prof. Dr. Svetlozar Kirilov

 (working language – English)