The conference will be held on the 27^th and 28^th of October 2022 within the framework of the St. Kliment Ohridski Days on the video conference platform Teams.

October 27^th, 2022 (Thursday) 

10:00 h –  Opening speech by the Dean of the Faculty of Journalism and Mass Communication of Sofia University “St. Kliment Ohridski”

Prof. Dr. Vesselina Valkanova

10:10 h – Welcome speech by Nadia Vissers, Director of The European Journalism Training Association (EJTA)

Plenary Session – Beginning 10.20 h

Moderator: Assoc. Prof. Dr. Manuela Manliherova

Organizer: Grisha Atanasov

(working language – English)

Milko Petrov (Faculty of Journalism and Mass Communication, Sofia University). Aspects of Media Reception

Erika Janiūnienė, Marija Stonkienė (Vilnius University, Lithuania). Lecturers’ Feedback to Students in Media Education: Creating Personalized Learning Environment

Raluca Radu (University of Bucharest, Romania). All Good Journalism Is Public Service Journalism

Norbert Vrabec, Slavomír Gálik, Sabína Gáliková Tolnaiová (University of Ss. Cyril and Methodius, Slovakia). Journalism and Media Literacy Studies as an Academic Discipline in Slovakia: A Historical Approach

Caroline Roth-Ebner, Christian Oggolder (University of Klagenfurt, Austria). Competencies of Choice. The Acquisition of the Digital by Seniors

Valērijs Makarevičs (Daugavpils University, Latvia). Features of the Communicative Subculture of News Site Commentators

Afternoon session – beginning 13:00 h

Panel: Transformations of Media Literacy

Moderator: Assoc. Prof. Dr. Svetlozar Kirilov

Organizer: Chief Asst. Prof. Dr. Nikola Vangelov

(working language – English)

Svetlozar Kirilov (Faculty of Journalism and Mass Communication, Sofia University). Propaganda Clash in the War between Russia and Ukraine 

Saulė Jokūbauskienė (Vilnius University, Lithuania).  Digital Transformation Challenge of Transversal Competencies of Information Society: The Case of Martynas Mažvydas National Library of Lithuania

Georgi Alexandrov (Faculty of Journalism and Mass Communication, Sofia University). The COVID-19 Pandemic as a Trendsetting Factor for the Future of the Book Industry

Nikolay Kolev (Faculty of Journalism and Mass Communication, Sofia University). Audiovisual content for video games. Typology of the most commonly used formats

Nikola Vangelov (Faculty of Journalism and Mass Communication, Sofia University). Advertising: in search of a definition. A critical review

Aneliya Dimova (Ministry of e-Government, Bulgaria). National assessment of the development of the Internet in Bulgaria through the adopted framework of UNESCO Internet universality indicators

Panel Discussion

Afternoon session – beginning 13:00 h

Panel: Communication and Digital Turn

Moderator: Prof. Dr. Vesselina Valkanova

Organzier: Chief Asst. Prof. Dr. Maya Stoyanova

 (working language – Bulgarian)

Vesselina Valkanova (Faculty of Journalism and Mass Communication, Sofia University). Visual communication online – trends and perspectives of media presentation and design in a digital environment

Simeon Vassilev (Faculty of Journalism and Mass Communication, Sofia University). Journalism and Media – Challenges of Transformation

Ivan Valchanov (University of National and World Economy). Search Engines in the World of Journalism and Journalism in the World of Search Engines

Maya Stoyanova (Faculty of Journalism and Mass Communication, Sofia University). Challenges and New Opportunities in the Teaching of Visual Communication and Media Design in Higher Education Today

Yotka Pancheva (Faculty of Journalism and Mass Communication, Sofia University). Typologies of Visual Framing in Media Convergence’s Communicative Environment

Iveta Yordanova (Faculty of Journalism and Mass Communication, Sofia University). Visual Communication and Perceptual Role of Images and Audio-Visual Content in the Modern Online Media

Panel discussion

Afternoon session – beginning 15:00 h

Panel: Cultural and Psychological Particularities of the Communicative Process

Moderator: Assoc. Prof. Dr. Diana Petkova

Organizer: Dr. Tsvetelina Dzhambazova

(working language – English)

Ginny Whitehouse (Eastern Kentucky University, USA). Moral Distinctions in Teaching Advertising, PR and Journalism

Mihály Szilágyi-Gál (ELTE University of Sciences, Hungary). Apoliticism, Information, Mobilization

Manuela Preoteasa (University of Bucharest, Romania). Main Challenges of the Debunking Process in the Post-Truth Age

Ralitsa Kovacheva (Faculty of Journalism and Mass Communication, Sofia University). Disinformation on Covid-19 and the War in Ukraine – Shared Narratives and Channels of Distribution

Tsvetelina Dzhambazova (Faculty of Journalism and Mass Communication, Sofia University). Media Coverage and Social Media Influence (Case Study)

Desislava Sotirova (Faculty of Journalism and Mass Communication, Sofia University). Foreign Influence over Media in the Western Balkans

Ivelyna Vatova (Faculty of Journalism and Mass Communication, Sofia University).  National Media Systems in the Global Context of Geocommunication: A Comparative Analysis of Japan, China and India

Panel Discussion

Afternoon session – beginning 15:00 h

Panel: Journalism and War – Discursive Practices and Educational Challenges

Moderator: Assoc. Prof. Dr. Svetlana Stankova

Organizer: Chief Asst. Prof. Dr. Lora Simeonova

(working language – Bulgarian)

Svetlana Stankova (Faculty of Journalism and Mass Communication, Sofia University). The image of the war in Ukraine in the world media (24.02.2022 – 02.03.2022)

Lora Simeonova (Faculty of Journalism and Mass Communication, Sofia University).  The (Im)possible Communication of the War: Challenges in Academic Education after the Russian Invasion in Ukraine

Olga Kolar (Faculty of Journalism and Mass Communication, Sofia University). On the Border of War: Countering Disinformation in Republic of Moldova

Nadelina Aneva (Faculty of Journalism and Mass Communication, Sofia University). The Political Metaphors for the War in Ukraine in the Morning Block of New Television “Hello Bulgaria” through the Prism of Ideological Discourse

Zarina Vassileva (Faculty of Journalism and Mass Communication, Sofia University).  Challenges for Media Communication of Social Causes

Vyara Ivanova (Faculty of Journalism and Mass Communication, Sofia University).  Media Coverage of Political and Economic Crises

Desislava Frantsova (Faculty of Journalism and Mass Communication, Sofia University). The Conflict between Russia and Ukraine on the Sports Field and the Changes in Sports journalism and the Media

Panel discussion

October 28^th, 2022 (Friday)

Morning session – beginning 10:00 h

Panel: Media Professional Practice and Education: Contemporary Debates

Moderator: Prof. Dr. Nikolai Mihailov

Organizer: Chief Asst. Prof. Dr. Maya Vassileva

(working language – Bulgarian)

Greta Dermendjieva (Faculty of Journalism and Mass Communication, Sofia University). A New Era in Education: Vision for the Transformed “School” of the Future

Dobrinka Peicheva (Southwest University “Neofit Rilski”). Group Communication in the Digital Environment

Stefan Serezliev (University of Veliko Tarnovo “St. Cyril and St. Methodius”). Communication Brand Management: Between Perspectives and Challenges in Professional Practice and Education

Elena Tarasheva (New Bulgarian University). The Media – Digging For Gold in Pandora’s Box

Ivanka Mavrodieva (Faculty of Philosophy, Sofia University). Public Speaking and Media: Intersections and Challenges

Maya Vassileva (Faculty of Journalism and Mass Communication, Sofia University).  Ukraine-Russia Peace Negotiations Tracks: Research and Educational Approaches of Fact-Checking Methodology Used in a Group Workshop

Atanas Lozanov (Faculty of Journalism and Mass Communication, Sofia University). Dramaturgy of Interactive Communication in Education Systems: New Algorithms of Sensorium through AR and VR

Panel discussion

Morning session – beginning 10:00 h

Panel: Contemporary Aspects of the Theory of Media and Communication

Moderator: Assoc. Prof. Dr. Orlin Spassov

Organizer: Blagovest Iliev

(working language – Bulgarian)

Orlin Spassov (Faculty of Journalism and Mass Communication, Sofia University). The Concept of Media Pluralism: Its Scope and Uses

Totka Monova (Faculty of Journalism and Mass Communication, Sofia University). The Total Media Narrative: Reflexive Textual Forms and Genre Transformations Caused By the New Media

Nadezhda Miteva (Faculty of Journalism and Mass Communication, Sofia University).  Transformations of Journalism in Bulgaria Viewed by the Media Researchers (2000-2020)

Neli Velinova, Lora Metanova (Faculty of Journalism and Mass Communication, Sofia University). Evolutionary Dynamics of the Bulgarian Media Ecosystem (2000-2020) 

Eleana Gencheva (Faculty of Journalism and Mass Communication, Sofia University). The Influence of the Mass Media on Different Types of Audiences and the Formation of Public Opinion

Stilia Felisi Paunova (Faculty of Journalism and Mass Communication, Sofia University). Sociometric Analysis of the Media and Communicational Functionalists in Bulgaria

Blagovest Iliev (Faculty of Journalism and Mass Communication, Sofia University).  Challenges for the Teams of the Regional Televisions in Stara Zagora District

Panel discussion

Afternoon session – beginning 13:00 h

Panel: Political and Ethical Dimension of the Freedom of Speech

Moderator: Assoc. Prof. Dr. Sc. Maria Popova

Organizer: Chief Asst. Prof. Dr. Teodora Georgieva

(working language – Bulgarian)

Maria Popova (Faculty of Journalism and Mass Communication, Sofia University). The Alternative Media in Internet – Forming a New Professional Perspective

Aneta Milkova (Faculty of Journalism and Mass Communication, Sofia University). Disinformation and Propaganda in the Media of the 21 St Century – Achieved Goal or Unsolvable Problem?

Zhana Popova (Faculty of Journalism and Mass Communication, Sofia University).  Pluralism and Television Journalism in Public and Private Television (2000-2022)

Teodora Georgieva (Faculty of Journalism and Mass Communication, Sofia University). Challenges for Media in Covering Political Crises. Finding the Answer Are the Splinter Deputies Bought, Rebels or Naive

Ruslana Margova (The Big Data for Smart Society Institute (GATE), Sofia University). An Attempt to Describe the Concepts in Bulgarian Related to Fake News

Nickolay Chadarov (Faculty of Journalism and Mass Communication, Sofia University). Modern Communicative Aspects of the Military Oath Ritual (Values, Messages and Differences between Generations)

Diliana Kirkovska (Faculty of Journalism and Mass Communication, Sofia University). Digital Radio – Legal, Regulatory and Market Grounds of Its Absence in Bulgaria

Panel discussion

Afternoon session – beginning 13:00 h

Panel: Changes in the Roles of Social Media and Future Perspectives of Media

Moderator: Assoc. Prof. Dr. Simeon Vassilev

Organizer: Nina Stoilova

 (working language – Bulgarian)

Ivo Draganov (New Bulgarian University). Pan-European TV EUROPE + Channel or the Missing Audio-visual Face of the EU

Valery Marinov (Faculty of Journalism and Mass Communication, Sofia University). Mobile Journalism and the Concept for “New Deal in Journalism”

Justine Toms (New Bulgarian University). New Media Formats – Audio and Video Online For Fast Consumption

Ventsislav Vassilev (Faculty of Journalism and Mass Communication, Sofia University). Implementation of ASR Software in Bulgarian Language for Web Publishing of Live Reports in Journalism

Aleksandra Dyankova (Faculty of Journalism and Mass Communication, Sofia University). The Social Media Linkedin as a Communication Channel for Business Communication and Building of Corporative and Personal Brand

Ivelina Georgieva (Faculty of Journalism and Mass Communication, Sofia University).  Journalistic Practices and Tools against the Disinformation on Social Media

Svetozara Velichkova (Faculty of Journalism and Mass Communication, Sofia University). The Influence of Social Media in Bulgaria

Nina Stoilova (Faculty of Journalism and Mass Communication, Sofia University). Interaction in the Communication Channels of the 21st Century

Panel discussion

Afternoon session – beginning 15:00 h

Panel: Communication as an Industry

Moderator: Assoc. Prof. Dr. Mila Serafimova

Organizer: Asst. Prof. Dr. Yordan Karapenchev

(working language – Bulgarian)

Mila Serafimova (Faculty of Journalism and Mass Communication, Sofia University). Challenges to the PR in Times of Crisis in the Digital Media Reality

Diana Andreeva – Popyordanova (University of National and World Economy). Economic Contribution of the Media in Bulgaria for the Period 2008-2020

Miroslava Tsenkova (Faculty of Journalism and Mass Communication, Sofia University).  PR Activities in Digital Business Communication

Yordan Karapenchev (Faculty of Journalism and Mass Communication, Sofia University). Types of Copywriting Texts in User Interface (UI)

Teodora Petkova (Ontotext). The Content of Digital Marketing Communication on the Web as Semantic Capital

Bogomila Koleva (Faculty of Journalism and Mass Communication, Sofia University). Methods for Dealing with the Crisis from COVID-19

Ina Kandeva (Faculty of Journalism and Mass Communication, Sofia University).  Corporate and Media Image. Social Engagement as a Challenge to Build Them

Lyubomir Palev (Faculty of Journalism and Mass Communication, Sofia University).  Crisis Communications of the Bulgarian Government in the Period December 2021 – June 2022

Panel discussion

Afternoon session – beginning 15:00 h

Panel: Transformational Effects in the Field of Mass Communication in Times of Crisis

Moderator: Prof. Dr. Efrem Efremov

Organizer: Nedelina Petkova

(working language – Bulgarian)

Ivo Indzhov (University of Veliko Tarmovo “St. Cyril and St. Methodius”). Journalistic Reflections on Journalism and the Media in Bulgaria (Content Analysis of Publications In 10 Newspapers For The Period 1916 – 2021)

Teodora Petrova (Faculty of Journalism and Mass Communication, Sofia University). The role of audio visual materials in strategic communication in healthcare

Liliya Raycheva, Mariyan Tomov (Faculty of Journalism and Mass Communication, Sofia University). Media Day: Experimental Hybridity in Search of the Most Reliable Content

Panayot Stefanov (Faculty of Journalism and Mass Communication, Sofia University). Socio-Cultural Effects of Shrinking Circulations of Print Media

Kiril Yanev (Faculty of Journalism and Mass Communication, Sofia University). Performance Metrics for Multimedia Communicative Competence – Semiotic Aspects

Elena Fuchedzhieva (Faculty of Journalism and Mass Communication, Sofia University). The Expertise Knowledge – The Meeting of the Expert and Journalistic Field in the Pandemic in 2020-2022

Valentina Marinova (Faculty of Journalism and Mass Communication, Sofia University). The Challenge of Health Communication – PR for Hospitals

Nedelina Petkova (Faculty of Journalism and Mass Communication, Sofia University). Bulgarian Music during the COVID-19 Pandemic and Media’s Role for Its Distribution

Panel discussion